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~person:"Walsh, Gianfranco"
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Walsh, Gianfranco
Han, Heesup
121
Belk, Russell W.
115
Mattila, Anna S.
107
Grunert, Klaus G.
103
Phau, Ian
103
Huber, Frank
99
Bauer, Hans H.
96
Herrmann, Andreas
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Lusk, Jayson L.
89
Dwivedi, Yogesh Kumar
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Wiedmann, Klaus-Peter
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Gierl, Heribert
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Foxall, Gordon R.
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Usman, Osly
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Khare, Arpita
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Loureiro, Sandra Maria Correia
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Sheth, Jagdish N.
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Grewal, Dhruv
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Janssen, Maarten C. W.
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Jin, Ginger Zhe
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Peitz, Martin
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Septianto, Felix
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Moraga-González, José Luis
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Paul, Justin
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63
Verhoef, Peter C.
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Bruwer, Johan
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Ko, Eunju
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Jang, Soocheong
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6
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
2
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
3
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
4
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
5
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
6
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
7
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
8
Anwendungsorientiertes Seminar "Virales Marketing" : ein Erfahrungsbericht
Walsh, Gianfranco
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011783520
Saved in:
9
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
Saved in:
10
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
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