Narrow search
Showing 1 - 10 of 40
Cover Image
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Cover Image
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
Cover Image
Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
Cover Image
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua; Yang, Zhilin - In: International marketing : emerging markets, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008937374
Cover Image
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Cover Image
Inter-firm opportunism : a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua; Yang, Zhilin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10009723079
Cover Image
A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10003398422
Cover Image
The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions
Wang, Xuehua - In: Journal of service research : JSR 14 (2011) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10009266747
Cover Image
The effect of inconsistent word-of-mouth during the service encounter
Wang, Xuehua - In: The journal of services marketing 25 (2011) 4, pp. 252-259
Persistent link: https://www.econbiz.de/10009272295
Cover Image
Consumer susceptibility to cross-selling persuasion : the roles of self-construal and interpersonal harmony
Wang, Xuehua; Keh, Hean Tat - In: Journal of retailing and consumer services 34 (2017), pp. 177-184
Persistent link: https://www.econbiz.de/10011629048