Similar Search Results

Two formulas for success in social media : learning and network effects

Qiu, Liangfei; Tang, Qian; Whinston, Andrew B. - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 78-108

Persistent link: https://www.econbiz.de/10011491405

Social media strategies in product-harm crises

He, Shu; Rui, Huaxia; Whinston, Andrew B. - In: Information systems research : ISR 29 (2018) 2, pp. 362-380

Persistent link: https://www.econbiz.de/10011880195

Tweet to the top? : social media personal branding and career outcomes

Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534

Persistent link: https://www.econbiz.de/10012631365

The Influence of Online Word-of-Mouth on Long Tail Formation

Gu, Bin; Tang, Qian; Whinston, Andrew B. - 2014

The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products....

Persistent link: https://www.econbiz.de/10014152496

When Social Endorsement Hurts : The Negative Effect of “Likes” on Facebook Ads

Agarwal, Ashish; Lee, Shun-Yang; Whinston, Andrew B. - 2021

Social media platforms such as Facebook show ads with popularity or general endorsement signals such as “likes … of app installs through field tests on Facebook. We partnered with a mobile app company and conducted an ad campaign on … Facebook to target unique user groups to install the mobile app. We find that the overall “likes” associated with the ad do not …

Persistent link: https://www.econbiz.de/10014118498

Social Media Strategies in Product-Harm Crises

He, Shu; Rui, Huaxia; Whinston, Andrew B. - 2021

When a focal firm undergoes a product-harm crisis, non-focal firms offering similar products or services can suffer from a negative spillover effect but can also benefit from customers switching from the troubled focal firm, which we call the competitive effect. In response, a non-focal firm can...

Persistent link: https://www.econbiz.de/10013323286

Moderated Online Communities and User-Generated Content

Chen, Jianqing; Xu, Hong; Whinston, Andrew B. - 2009

Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This...

Persistent link: https://www.econbiz.de/10014223940

Learning from your friends' check-ins : an empirical study of location-based social networks

Qiu, Liangfei; Shi, Zhan; Whinston, Andrew B. - In: Information systems research : ISR 29 (2018) 4, pp. 1044-1061

Persistent link: https://www.econbiz.de/10011975899

A friend like me : modeling network formation in a location-based social network

Lee, Gene Moo; Qiu, Liangfei; Whinston, Andrew B. - In: Journal of management information systems : JMIS 33 (2016) 4, pp. 1008-1033

Persistent link: https://www.econbiz.de/10011664628

Network structure and observational learning : evidence from a location-based social network

Shi, Zhan; Whinston, Andrew B. - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 185-212

Persistent link: https://www.econbiz.de/10010243629