Purpose – The purpose of this article is to summarize the output and content of International Marketing Review ( IMR ) during its first 21 years. Design/methodology/approach – The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content...

Purpose – The purpose of this paper is to analyze the 29 years of research published in International Marketing Review ( IMR ) since its inception. Design/methodology/approach – A brief editorial history of the journal is chronicled, and its output is discussed. Special attention is focused...