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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
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Wiedmann, Klaus-Peter
Han, Heesup
128
Belk, Russell W.
113
Mattila, Anna S.
113
Grunert, Klaus G.
100
Bauer, Hans H.
98
Huber, Frank
92
Phau, Ian
86
Lusk, Jayson L.
85
Usman, Osly
83
Bruhn, Manfred
81
Gierl, Heribert
80
Herrmann, Andreas
79
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78
Sheth, Jagdish N.
78
Dwivedi, Yogesh Kumar
76
Siciliani, Luigi
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72
Khare, Arpita
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Bagozzi, Richard P.
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Loureiro, Sandra Maria Correia
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Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Walsh, Gianfranco
64
Wansink, Brian
64
Jang, Soocheong
63
Paul, Justin
63
Verhoef, Peter C.
63
Laroche, Michel
59
Sharma, Piyush
58
Janssen, Maarten C. W.
57
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Propper, Carol
56
Rajagopal
56
Swoboda, Bernhard
55
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Gottfried Wilhelm Leibniz Universität Hannover
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ECONIS (ZBW)
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Kundenbindung als zentrale Herausforderung für das Verlagsmarketing : die Wirkung zusätzlicher Serviceleistungen auf Kundenzufriedenheit und Leserbindung am Beispiel der Hannoversc...
Wiedmann, Klaus-Peter
;
Hennigs, Jörg
;
Tilleke, Ralf
-
2004
Persistent link: https://www.econbiz.de/10002610687
Saved in:
2
Der Einfluss von Dienstleistungsqualität auf Kundenzufriedenheit im Retail Banking
Walsh, Gianfranco
;
Koot, Christian
;
Wiedmann, Klaus-Peter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 166-180
Persistent link: https://www.econbiz.de/10003358017
Saved in:
3
Kundenzufriedenheit in Online-Beziehungen : Ergebnisse einer empirischen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Siecinski, Jessica
-
2007
Persistent link: https://www.econbiz.de/10014007209
Saved in:
4
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
5
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
6
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
7
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
8
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
9
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
10
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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