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~person:"Wiedmann, Klaus-Peter"
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Brand management
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German
21
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Wiedmann, Klaus-Peter
Esch, Franz-Rudolf
139
Burmann, Christoph
136
Baumgarth, Carsten
93
Meffert, Heribert
76
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Bruhn, Manfred
66
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Balmer, John M. T.
45
Bauer, Hans H.
45
Tomczak, Torsten
45
Coombs, W. Timothy
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Phau, Ian
40
Bang, Nguyen
38
Merrilees, Bill
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Foroudi, Pantea
33
Ko, Eunju
33
Romaniuk, Jenni
33
Strebinger, Andreas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Vrontis, Demetris
31
Gupta, Suraksha
30
Kernstock, Joachim
30
MacInnis, Deborah J.
30
Aaker, David A.
29
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Langner, Tobias
29
Park, C. Whan
29
Veloutsou, Cleopatra
29
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
9
The journal of brand management : an international journal
5
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
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The journal of media economics
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
2
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1
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
2
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
6
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
7
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
8
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
9
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
10
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
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