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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
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Wiedmann, Klaus-Peter
Acemoglu, Daron
232
Vivarelli, Marco
163
Antonelli, Cristiano
133
Belk, Russell W.
116
Han, Heesup
115
Dosi, Giovanni
111
Aghion, Philippe
108
Asongu, Simplice
105
Nijkamp, Peter
103
Grunert, Klaus G.
101
Mattila, Anna S.
98
Bauer, Hans H.
94
Audretsch, David B.
93
Dwivedi, Yogesh Kumar
90
Huber, Frank
90
Verspagen, Bart
89
Popp, David
88
Lusk, Jayson L.
87
Greenwood, Jeremy
85
Phau, Ian
84
Nelson, Richard R.
83
Gierl, Heribert
82
Comin, Diego
79
Jovanovic, Boyan
79
Herrmann, Andreas
78
Helpman, Elhanan
77
Jaffe, Adam B.
77
Usman, Osly
77
Galor, Oded
76
Sheth, Jagdish N.
76
Grewal, Dhruv
75
Irmen, Andreas
75
Coccia, Mario
73
Foxall, Gordon R.
73
Khare, Arpita
72
Daim, Tugrul U.
71
Madlener, Reinhard
71
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71
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Gottfried Wilhelm Leibniz Universität Hannover
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Schriftenreihe Marketing, Management
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Luxury marketing : a challenge for theory and practice
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Ganzheitliches Marketing und Management
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Handbook of research on mobile marketing management
1
International journal of consumer studies
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International journal of retail & distribution management
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Journal of customer behaviour
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Journal of fashion marketing and management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management Know-how
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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SpringerLink / Bücher
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The Oxford handbook of luxury business
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
2
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
3
Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen : Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der Lebens...
Albertsen, Levke
;
Wiedmann, Klaus-Peter
-
2017
Persistent link: https://www.econbiz.de/10011759737
Saved in:
4
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
5
Mobile commerce : Chancenpotentiale einer neuen Stufe des E-Commerce
Wiedmann, Klaus-Peter
;
Buckler, Frank
;
Buxel, Holger
-
2000
Persistent link: https://www.econbiz.de/10004677329
Saved in:
6
Kundenzufriedenheit in Online-Beziehungen : Ergebnisse einer empirischen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Siecinski, Jessica
-
2007
Persistent link: https://www.econbiz.de/10014007209
Saved in:
7
Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Wiedmann, Klaus-Peter
;
Seegebarth, Barbara
;
Dieterich, …
-
2011
Persistent link: https://www.econbiz.de/10008859254
Saved in:
8
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
9
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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