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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
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73
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Luxury goods
20
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20
Brand management
15
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Wiedmann, Klaus-Peter
Zimmermann, Klaus F.
238
Chiswick, Barry R.
234
Sutter, Matthias
199
Miller, Paul W.
154
Epstein, Gil S.
141
Heckman, James J.
129
Cobb-Clark, Deborah A.
127
Salvanes, Kjell G.
124
Peri, Giovanni
121
Dustmann, Christian
115
Han, Heesup
115
Belk, Russell W.
113
Currie, Janet
112
Constant, Amelie
106
Borjas, George J.
103
Currie, Janet M.
101
Grunert, Klaus G.
100
Nijkamp, Peter
99
Mattila, Anna S.
96
Huber, Frank
88
Black, Sandra E.
86
Devereux, Paul J.
86
Lusk, Jayson L.
85
Kaestner, Robert
84
Phau, Ian
84
Nayga, Rodolfo M.
83
Amuedo Dorantes, Catalina
81
Sinning, Mathias
80
Usman, Osly
80
Bauer, Hans H.
79
Bauer, Thomas K.
78
Behrman, Jere R.
78
Gang, Ira N.
78
Gierl, Heribert
78
Herrmann, Andreas
77
Falk, Armin
76
Zavodny, Madeline
76
Glätzle-Rützler, Daniela
75
Sheth, Jagdish N.
75
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Gottfried Wilhelm Leibniz Universität Hannover
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Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Ganzheitliches Marketing und Management
1
International journal of consumer studies
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International journal of retail & distribution management
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Journal of customer behaviour
1
Journal of fashion marketing and management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of general management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Management Know-how
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
74
USB Cologne (EcoSocSci)
4
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1
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
2
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
5
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
6
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
The many faces of sustainability-conscious consumers : a category-independent typology
Balderjahn, Ingo
;
Peyer, Mathias
;
Seegebarth, Barbara
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011902831
Saved in:
9
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
10
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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