sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and … programs, wherein time given to traditional advertising and product placement plays a role akin to the "price" of consuming a … program. Our data include audience, advertising, and program characteristics from more than 10,000 network-hours of prime …

Frequent new product introductions and short product lifecycles lead to unusually high levels of advertising in the … picture (“post-release advertising”). We estimate an instrumental-variables, lagged effects model using a novel dataset … constructed to obviate simultaneity concerns and temporal aggregation biases. We find that post-release movie advertising exhibits …

This paper proposes a new measure of television advertising avoidance, the "Passive/Active Zap" (PAZ), as an occurrence … dataset to estimate the impact of advertising content and commercial break characteristics on PAZ behavior. The results show … that advertising avoidance is negatively associated with movie ads and positively associated with advertising for websites …

Little is known about how different types of advertising affect brand attitudes. We investigate the relationships … advertising (national traditional, local traditional and digital). The data represent ten million brand attitude surveys and $264 …