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Respondent inaccuracy
Woodside, Arch G.; Wilson, Elizabeth J. - 2009
Persistent link: https://www.econbiz.de/10003794815
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Diagnosing customer comparisons of competitors' marketing mix strategies
Woodside, Arch G.; Wilson, Elizabeth J. - In: Journal of Business Research 31 (1994) 2-3, pp. 133-144
Persistent link: https://www.econbiz.de/10005465982
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Case study research methods for theory building
Woodside, Arch G.; Wilson, Elizabeth J. - In: The journal of business & industrial marketing 18 (2003) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10007030696
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Executive and consumer decision processes: Increasing useful sensemaking by identifying similarities and departures
Wilson, Elizabeth J.; Woodside, Arch G. - In: The journal of business & industrial marketing 16 (2001) 5, pp. 401-414
Persistent link: https://www.econbiz.de/10007041872
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How Buyers Frame Problems: Revisited
Wilson, Elizabeth J.; McMurrian, Robert C.; Woodside, … - In: Psychology & marketing 18 (2001) 6, pp. 617
Persistent link: https://www.econbiz.de/10006979034
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Diagnosing Customer Comparisons of Competitors' Marketing Mix Strategies
Woodside, Arch G.; Wilson, Elizabeth J. - In: Journal of business research : JBR 31 (1994) 2-3, pp. 133-144
Persistent link: https://www.econbiz.de/10006744757
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Degrees-of-Freedom Analysis of Case Data in Business Marketing Research - Case data are analyzed using a pattern matching approach to conduct critical tests of competing theories i...
Wilson, Elizabeth J.; Woodside, Arch G. - In: Industrial marketing management : the international … 28 (1999) 3, pp. 21-196
Persistent link: https://www.econbiz.de/10006298629
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A Two-step Model of Influence in Group Purchasing Decisions
Wilson, Elizabeth J.; Woodside, Arch G. - In: International journal of physical distribution & … 24 (1994) 5, pp. 34-44
Persistent link: https://www.econbiz.de/10006002238