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Field guide to case study research in business-to-business marketing and purchasing

Woodside, Arch G. (ed.); Pattinson, Hugh (ed.); … - 2014

This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique--the authors of the 14 papers all adopt the...

Persistent link: https://www.econbiz.de/10012050485

Case study research : theory, methods and practice

Woodside, Arch G. - 2010 - 1. ed.

Persistent link: https://www.econbiz.de/10011341557

The new logic in building isomorphic theory of management decision realities

Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777

Persistent link: https://www.econbiz.de/10009574538

Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10009766115

Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity

Woodside, Arch G. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 64-75

Persistent link: https://www.econbiz.de/10003954487

Case study research in business-to-business contexts : theory and methods

Woodside, Arch G.; Baxter, Roger - In: Handbook of business-to-business marketing, (pp. 680-698). 2012

Persistent link: https://www.econbiz.de/10009500108

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Woodside, Arch G. - 2014

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts

Persistent link: https://www.econbiz.de/10012678378

Field guide to case study research in business-to-business marketing and purchasing

Woodside, Arch G. (ed.) - 2014 - 1st ed.

Persistent link: https://www.econbiz.de/10011344823

Creating and managing international joint ventures

Woodside, Arch G. (contributor) - 1996

Persistent link: https://www.econbiz.de/10004306076

Managing product innovation

Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 13 (2005)

Persistent link: https://www.econbiz.de/10004877641