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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid; Hammami, Samiha Mjahed; Veríssimo, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
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Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.);  … - In: International journal of business and economics 16 (2017) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self
Woodside, Arch G. - In: Journal of business research : JBR 61 (2008) 5, pp. 480-487
Persistent link: https://www.econbiz.de/10003709366
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Comment on "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self"
Zaltman, Lindsay - In: Journal of business research : JBR 61 (2008) 5, pp. 488-489
Persistent link: https://www.econbiz.de/10003709367
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Creating and managing superior customer value
Woodside, Arch G. (contributor) - 2009 - Repr.
Persistent link: https://www.econbiz.de/10003778110
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Configural algorithms of patient satisfaction, participation in diagnostics, and treatement decisions' influences on hospital loyalty
Cheng, Chia-wen; Tseng, Ting-hsiang; Woodside, Arch G. - In: The journal of services marketing 27 (2013) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10009747190
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115