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Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David; Yang, Zhilin - In: Journal of Business Ethics 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10004999687
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of Business Ethics 88 (2009) 3, pp. 393-397
Persistent link: https://www.econbiz.de/10008480745
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of Business Research 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10005466257
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Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan; Yang, Zhilin; Brito, Pedro Quelhas - In: Advertising and communication : proceedings 4th …, (pp. 168-173). 2005
Persistent link: https://www.econbiz.de/10003353796
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105