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~person:"Yani-de-Soriano, Mirella"
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Yani-de-Soriano, Mirella
Andriopoulos, Constantine
49
Slater, Stephanie
44
Gotsi, Manto
25
Slater, Jim
8
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Journal of marketing management : MM
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Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Multicultural perspectives in customer behaviour
,
(pp. 149-166)
.
2014
Persistent link: https://www.econbiz.de/10010399242
Saved in:
2
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1143-1160
Persistent link: https://www.econbiz.de/10008757635
Saved in:
3
Researching consumers in multicultural societies: Emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Journal of marketing management : MM
26
(
2010
)
11
,
pp. 1143-1161
Persistent link: https://www.econbiz.de/10008707607
Saved in:
4
Revisiting Drucker's theory: Has consumerism led to the overuse of marketing?
Yani-de-Soriano, Mirella
;
Slater, Stephanie
- In:
Journal of management history : JMH
15
(
2009
)
4
,
pp. 452-467
Persistent link: https://www.econbiz.de/10009965369
Saved in:
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