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Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.; Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 38 (2019) 3, pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
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When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki; Bang, Hye Jin; Choi, Dongwon; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 2, pp. 225-245
Persistent link: https://www.econbiz.de/10012498539