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~person:"Yoon, Sukki"
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Yoon, Sukki
Pelsmacker, Patrick de
67
Gierl, Heribert
56
Kreutzer, Ralf T.
45
Bauer, Hans H.
43
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Dwivedi, Yogesh Kumar
30
Septianto, Felix
30
Diehl, Sandra
29
Skiera, Bernd
29
Taylor, Charles Raymond
28
Reijmersdal, Eva A. van
27
Huber, Frank
26
Pauwels, Koen
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Choi, Yung Kyun
23
Stafford, Marla Royne
23
Kaiser, Harry M.
22
Law, Chun Hung Roberts
22
Yoon, Hye Jin
22
Bellman, Steven
20
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Dahlén, Micael
19
Kollmann, Tobias
19
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International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
26
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1
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
2
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
3
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
4
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
5
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
6
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
7
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
8
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
9
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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