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Upgrading the System of Innovation in Late-Industrialising Countries -The Role of Transnational Corporations in Thailand's Manufacturing Sector
Martin Berger - 2005
The objective of this thesis is to investigate the potential contribution of transnational corporations (TNC) to the upgrading of systems of innovation in late-industrialising countries. This study looks specifically at TNC-affiliierter in Thailand’s manufacturing sector and compares them with...
Persistent link: https://www.econbiz.de/10009429012
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Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
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Market orientation and accounting information - a product-level study
Inglis, Robert M. - 2005
From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...
Persistent link: https://www.econbiz.de/10009465896
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Retail Image As Seen Through Consumers' Eyes: studying international retail image through consumer photographs of stores
Burt, Steven Leslie; Johansson, U.; Thelander, Å. - 2007
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
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Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention
Husen, Syamsier - 2015
The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...
Persistent link: https://www.econbiz.de/10011315514
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Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Abashidze, Irakli - 2017
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846
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Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
Kibos, Kiprop Eric - 2019
Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...
Persistent link: https://www.econbiz.de/10012136663
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Markteintritt deutscher KMU in Japan ? eine theoretische und empirische Analyse anhand der Medizintechnikindustrie
Toto, Serkan - 2009
ger?t Japan im Zuge der Hinwendung deutscher Firmen nach China in der Wahrnehmung der ?ffentlichkeit zunehmend in den …??ten Absatzmarktes der Welt. Die Kernfrage dieser Untersuchung lautet: Welche Methoden des Markteintritts in Japan existieren f?r diese … von KMU besonderer Bezug genommen. Im Rahmen einer ausf?hrlichen Analyse m?glicher Markteintrittsoptionen in Japan wird im …
Persistent link: https://www.econbiz.de/10009485594
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Transnational Corporations and Their Role in the Economic Development
Shaqiri, Mentor Qerim; Mehmeti, Ismail; Çeku, Orhan Maxhun - 2019
This paper analyses the role of transnational corporations in a country's economy within the global economy. Over the last two decades of the twentieth century, in the world economy, there has been a rapid increase in the number of corporations. The increasing number of corporations has come as...
Persistent link: https://www.econbiz.de/10011984227
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Leaving the L-Space; Kundenintegration als Erklärungsansatz multinationaler Unternehmen im Dienstleistungssektor - Eine Weiterentwicklung des OLI-Modells
Radmacher-Nottelmann, Nils A. - 2010
Das Wachstum multinationaler Unternehmen (MNU) wird zunehmend durch Investitionen von Dienstleistungsunternehmen vorangetrieben. Die Produktion von Dienstleistungen unterscheidet sich allerdings in mehreren Aspekten von der Herstellung klassischer Industriegüter. Eine zentrale Eigenschaft ist...
Persistent link: https://www.econbiz.de/10009447148