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. Additionally, they can invest into the success that their displayed culture has in the socialization process of their children. We …, since they aim at countervailing negative cultural influences that their children are exposed to in the society at large … the cultural groups have identical culture. We show that if parents have a desire for cultural closeness to their children …
Persistent link: https://www.econbiz.de/10009452550
preferences process is endogenized as resulting out of optimal parental socialization decisions. This framework thus endogenously …
Persistent link: https://www.econbiz.de/10009452567
The literature on organization socialization suggests characteristicsassociated with strong organization culture. Key … exhibiting astrong culture and socialization process will likely elicit participant behavior thatis highly congruent with the … tosuggest an enrichment of this theory. We argue that Saturn fulfills all therequirements of a strong culture and socialization …
Persistent link: https://www.econbiz.de/10009432811
Die vorliegende Bachelorarbeit analysiert, woher die werberelevante Zielgruppe der 14- bis 49-Jährigen stammt, wie sich … Kriterien zu bestimmen, wird diese Zielgruppe hinsichtlich ihrer Demographie, Fernsehnutzung, Werbeakzeptanz, Lebenseinstellung … Schluss, dass die werberelevante Zielgruppe der 14- bis 49-Jährigen aufgrund der hier untersuchten Kriterien zunehmend an …
Persistent link: https://www.econbiz.de/10009434172
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...
Persistent link: https://www.econbiz.de/10009465896
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...
Persistent link: https://www.econbiz.de/10011315514
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846