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Ökokaufhaus - Konzept der Zukunft? Empirische Analyse der Effekte eines innovativen Unternehmenskonzept auf Umwelt und Gesellschaft

Gebhardt, Beate - 2006

trading venture on the eco-market. The results are summarized in the following four theses. Thesis 1: The basic idea of the … at least endangered in its economic survival. If it can assert itself on the market, it acts as an innovative David in … mall is an expensive supply installation and like the whole eco- market it is visited particularly by more highly educated …

Persistent link: https://www.econbiz.de/10009451187

Best value, partnerships and relationship marketing in local government

Rees, Patricia L.; Gardner, Hanne - 2003

Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.

Persistent link: https://www.econbiz.de/10009455012

Customer satisfaction: contrasting academic and consumers’ interpretations

Parker, Cathy; Mathews, Brian P. - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455031

Consumer acceptance and market success: Wal-Mart in the UK and Germany

Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - 2009

Purpose – This paper aims to explore Wal-Mart's varying performance in Europe and eventual exit from the German market … by singling out the role of consumer acceptance of Wal-Mart's market propositions.Design/methodology/approach – The paper … collected via telephone surveys in two regional German and UK markets in 2002/2003. Salient patronage norms in each market were …

Persistent link: https://www.econbiz.de/10009455032

Generation Y female consumer decision-making styles

Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455074

Exploring the geographical dimension in loyalty card data

Byrom, John; Hernández, Tony; Bennison, David J.; … - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455080

Leveraging customer knowledge – profiling and personalisation in e-business

Rowley, Jennifer; Slack, Frances - 2001

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.

Persistent link: https://www.econbiz.de/10009455176

Product searching with shopping bots

Rowley, Jennifer - 2000

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455177

Disloyalty: a closer look at non-loyals

Rowley, Jennifer - 2000

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455178

Product search in e-shopping: a review and research propositions

Rowley, Jennifer - 2000

Persistent link: https://www.econbiz.de/10009455180