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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~subject:"United States"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Privater Konsum
United States
Consumer behaviour
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
USA
23
Market research
21
Marketing theory
19
Marketingtheorie
19
Welt
17
World
17
Marketing management
16
Marketingmanagement
16
Markentransfer
12
Theorie
11
Theory
11
Beziehungsmarketing
10
Comparison
10
International marketing
10
Internationales Marketing
10
Private consumption
10
Relationship marketing
10
Vergleich
10
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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Type of publication
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Article
175
Book / Working Paper
16
Type of publication (narrower categories)
All
Reprint
Article in journal
51,027
Aufsatz in Zeitschrift
51,027
Graue Literatur
7,792
Non-commercial literature
7,792
Arbeitspapier
6,242
Working Paper
6,242
Aufsatz im Buch
5,273
Book section
5,273
Hochschulschrift
2,479
Thesis
1,768
Collection of articles of several authors
1,136
Sammelwerk
1,136
Aufsatzsammlung
687
Conference paper
528
Konferenzbeitrag
528
Bibliografie enthalten
350
Bibliography included
350
Collection of articles written by one author
314
Sammlung
314
Konferenzschrift
313
Case study
290
Fallstudie
290
Lehrbuch
238
Textbook
203
Amtsdruckschrift
184
Government document
184
Conference proceedings
161
Statistik
84
Statistics
74
Systematic review
71
Übersichtsarbeit
71
Ratgeber
58
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
51
Bibliografie
47
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Language
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English
190
German
1
Author
All
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
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Institution
All
Russell Sage Foundation
1
Published in...
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
18
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
9
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
7
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
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ECONIS (ZBW)
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1
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
2
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
3
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
5
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
9
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
10
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
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