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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"USA"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
USA
Consumer behaviour
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
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23
Market research
21
Marketing theory
19
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19
Welt
17
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17
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16
Marketingmanagement
16
Markentransfer
12
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11
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11
Beziehungsmarketing
10
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10
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10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Relationship marketing
10
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10
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8
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8
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8
Kulturelle Identität
8
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7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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Article
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Book / Working Paper
16
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Reprint
Article in journal
50,984
Aufsatz in Zeitschrift
50,984
Graue Literatur
7,781
Non-commercial literature
7,781
Arbeitspapier
6,239
Working Paper
6,239
Aufsatz im Buch
5,272
Book section
5,272
Hochschulschrift
2,480
Thesis
1,768
Collection of articles of several authors
1,132
Sammelwerk
1,132
Aufsatzsammlung
687
Conference paper
528
Konferenzbeitrag
528
Bibliografie enthalten
349
Bibliography included
349
Collection of articles written by one author
314
Sammlung
314
Konferenzschrift
312
Case study
290
Fallstudie
290
Lehrbuch
238
Textbook
203
Amtsdruckschrift
184
Government document
184
Conference proceedings
159
Statistik
81
Statistics
72
Systematic review
71
Übersichtsarbeit
71
Ratgeber
58
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
51
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45
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English
190
German
1
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Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
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Russell Sage Foundation
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
18
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
9
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
7
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
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ECONIS (ZBW)
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1
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
2
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
3
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
5
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
9
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
10
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
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