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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Vergleich"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Subject
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Vergleich
Consumer behaviour
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
USA
23
United States
23
Market research
21
Marketing theory
19
Marketingtheorie
19
Welt
17
World
17
Marketing management
16
Marketingmanagement
16
Markentransfer
12
Theorie
11
Theory
11
Beziehungsmarketing
10
Comparison
10
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Relationship marketing
10
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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Type of publication
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Article
172
Book / Working Paper
16
Type of publication (narrower categories)
All
Reprint
Article in journal
50,366
Aufsatz in Zeitschrift
50,366
Graue Literatur
7,426
Non-commercial literature
7,426
Arbeitspapier
5,923
Working Paper
5,923
Aufsatz im Buch
5,195
Book section
5,195
Hochschulschrift
2,446
Thesis
1,745
Collection of articles of several authors
1,099
Sammelwerk
1,099
Aufsatzsammlung
672
Conference paper
526
Konferenzbeitrag
526
Bibliografie enthalten
346
Bibliography included
346
Konferenzschrift
303
Collection of articles written by one author
301
Sammlung
301
Case study
282
Fallstudie
282
Lehrbuch
234
Textbook
199
Amtsdruckschrift
163
Government document
163
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
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English
187
German
1
Author
All
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
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Institution
All
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
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ECONIS (ZBW)
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1
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
2
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
3
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
5
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
9
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
10
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
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