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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
251
Brand
74
Markenartikel
74
Brand management
70
Markenführung
70
Theorie
48
Theory
48
Brand image
46
Markenimage
46
USA
37
United States
37
Market research
25
Welt
21
World
21
Marketing theory
20
Marketingtheorie
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Marketingmanagement
16
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14
Germany
14
Beziehungsmarketing
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13
International marketing
12
Internationales Marketing
12
Markentransfer
12
Private consumption
11
Privater Konsum
11
Comparison
10
Vergleich
10
Consumer society
9
Großbritannien
9
Konsumgesellschaft
9
United Kingdom
9
Consumption theory
8
Cultural identity
8
Electronic Commerce
8
Konsumtheorie
8
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Free
7
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7
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Article
207
Book / Working Paper
49
Type of publication (narrower categories)
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Reprint
Übersichtsarbeit
Article in journal
50,320
Aufsatz in Zeitschrift
50,320
Graue Literatur
7,401
Non-commercial literature
7,401
Arbeitspapier
5,905
Working Paper
5,905
Aufsatz im Buch
5,188
Book section
5,188
Hochschulschrift
2,440
Thesis
1,740
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
669
Conference paper
526
Konferenzbeitrag
526
Bibliografie enthalten
345
Bibliography included
345
Konferenzschrift
303
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Lehrbuch
234
Textbook
199
Amtsdruckschrift
163
Government document
163
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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English
237
German
15
French
2
Italian
1
Swedish
1
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Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Bernheim, Bert Douglas
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Rangel, Antonio
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Allcott, Hunt
2
Anderson, Soren T.
2
Batra, Rajeev
2
Bauer, Hans H.
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Chiappori, Pierre-André
2
Donni, Olivier
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Grunert, Klaus G.
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
Lusardi, Annamaria
2
McCarthy, Michael S.
2
McCluskey, Jill J.
2
McKechnie, Sally
2
Milberg, Sandra J.
2
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Expertenworkshop Wege zu Nachhaltigen Konsummustern <1997, Stuttgart>
1
Russell Sage Foundation
1
Sackler Institute of Economic Studies <Tēl-Āvîv>
1
William Davidson Institute <Ann Arbor, Mich.>
1
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Working paper / National Bureau of Economic Research, Inc.
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Family and consumer sciences research journal
3
Journal of economic literature
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Annual review of economics
2
Annual review of resource economics
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Discussion paper series / IZA
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
(1991). - 306 S. - Enth. 5 Beitr.
1
American journal of agricultural economics
1
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ECONIS (ZBW)
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1
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
2
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
3
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
5
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
9
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
10
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
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