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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
733
Brand management
150
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150
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135
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132
Brand image
98
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98
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87
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87
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33
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Keller, Kevin Lane
7
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4
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4
Foxall, Gordon R.
4
Gensler, Sonja
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
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Tadajewski, Mark
4
Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Esteban-Millat, Irene
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Fournier, Susan
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Gijón, Covadonga
3
Ion, Raluca Andreea
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Jazi, Salima
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Kasuga, Norihiro
3
M. S. Mahrinasari
3
Malhotra, Naresh K.
3
Nakamura, Akihiro
3
Ozanne, Julie L.
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Shishikura, Manabu
3
Steudner, Tobias
3
Valenzuela, Ana
3
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2
Arsena, Ashley
2
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2
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2
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2
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2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
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International Colloquium on Economic Psychology <15, 1990, Exeter>
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Russell Sage Foundation
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Journal of business research : JBR
20
The evolution of brands : from signals of quality to storehouses of trust
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
The international review of retail, distribution and consumer research
13
Brand management ; Vol. 2
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Measuring and managing brands
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand management ; Vol. 4
8
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Brand management ; Vol. 1
6
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Corporate brand and corporate reputation
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
SAGE benchmarks in culture and society
5
Sustainability in Business Management
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
International journal of retail & distribution management
4
International marketing ; Vol. 2
4
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ECONIS (ZBW)
Showing
1
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10
of
750
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date (oldest first)
1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
4
Uncovering consumers' returning behaviour : a study of
fashion
e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
5
A new business model for the
fashion
industry : the emergence of
fashion
-as-a-service
Travasi, Alessio
;
Musso, Fabio
- In:
Embracing Sustainability Management Through Excellence …
,
(pp. 126-138)
.
2024
Persistent link: https://www.econbiz.de/10014584561
Saved in:
6
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
7
Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke
;
Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
Saved in:
8
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
9
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
10
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
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