//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Approche sémiotique de la gest...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
USA
Marketing
14,434
Produktgestaltung
5,538
Absatz
4,788
Product design
4,585
Theorie
3,665
Theory
3,657
Marketingmanagement
3,516
Marketing management
3,405
Deutschland
2,715
Germany
2,133
Konsumentenverhalten
1,961
Consumer behaviour
1,959
United States
1,632
Sales
1,439
Innovation
1,399
Marktforschung
1,305
Produktentwicklung
1,064
New product development
987
Beziehungsmarketing
920
Relationship marketing
914
Innovationsmanagement
834
Strategisches Management
829
Marketingtheorie
806
Innovation management
794
Marketing theory
781
Markenführung
769
Brand management
768
Market research
754
Werbung
693
Management
657
Vereinigte Staaten
618
Absatzplanung
594
Welt
584
World
584
Absatztechnik
563
Online-Marketing
547
Einzelhandel
513
Internet marketing
502
Strategic management
483
more ...
less ...
Online availability
All
Undetermined
198
Free
99
Type of publication
All
Article
938
Book / Working Paper
830
Journal
27
Type of publication (narrower categories)
All
Article in journal
670
Aufsatz in Zeitschrift
670
Aufsatz im Buch
184
Book section
184
Graue Literatur
150
Non-commercial literature
150
Arbeitspapier
100
Working Paper
100
Collection of articles of several authors
78
Sammelwerk
78
Lehrbuch
61
Textbook
58
Hochschulschrift
47
Thesis
38
Case study
30
Fallstudie
30
Amtsdruckschrift
28
Government document
28
Konferenzschrift
28
Aufsatzsammlung
25
Statistik
22
Statistics
21
Glossar enthalten
19
Glossary included
19
Conference proceedings
17
Reprint
15
Bibliografie enthalten
13
Bibliography included
13
Fallstudiensammlung
12
Collection of articles written by one author
10
Sammlung
10
Conference paper
9
Handbook
9
Handbuch
9
Konferenzbeitrag
9
No longer published / No longer aquired
9
Guidebook
5
Ratgeber
5
Bibliografie
4
CD-ROM, DVD
4
more ...
less ...
Language
All
English
1,641
Undetermined
85
German
64
Italian
2
French
1
Dutch
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Kotler, Philip
18
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Berndt, Ernst R.
5
Boone, Louis E.
5
Calantone, Roger J.
5
Hartley, Robert F.
5
Keller, Kevin Lane
5
Kurtz, David L.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Allenby, Greg M.
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boyd, Harper W.
4
Chhajed, Dilip
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Khan, B. Zorina
4
Kumar, V.
4
Levitt, Theodore
4
Lovelock, Christopher H.
4
Ruzic, Dimitrije
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Wilson, David T.
4
Aaker, David A.
3
Andreasen, Alan R.
3
Bloom, Paul N.
3
Braunstein, Andrew W.
3
Buzzell, Robert Dow
3
Cannon, Joseph P.
3
Comin, Diego
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
more ...
less ...
Institution
All
American Marketing Association
19
USA / Bureau of the Census
14
American Management Association
7
IGI Global
6
National Bureau of Economic Research
5
NetLibrary, Inc
4
USA / Department of Agriculture
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Economic Research Service
3
USA / Energy Information Administration
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
Chartered Institute of Marketing
2
J. L. Kellogg Graduate School of Management
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
National Industrial Conference Board
2
USA / Defense Security Cooperation Agency / Comptroller Directorate
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Advertising Federation of America / Bureau of Research and Education
1
Agricultural Cooperative Service, Washington, DC
1
American Management Association / Marketing Division
1
American Management Association / Research and Development Division, $3120
1
American Society for Public Administration
1
Anglo-German Foundation for the Study of Industrial Society
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Commercial Development Association
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Edward Elgar Publishing
1
Eurohandelsinstitut
1
European Society for Opinion and Marketing Research
1
FAO
1
Food and agriculture organization of the united nations FAO
1
Fördergesellschaft Marketing an der Universität Augsburg
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
32
Business horizons
21
Journal of business research : JBR
18
The journal of product innovation management : an international publication of the Product Development & Management Association
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
International journal of production research
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of business strategy
13
Political marketing in the United States
13
Journal of marketing
12
Series / American Marketing Association
12
American journal of agricultural economics
11
Journal of marketing education : JME
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Faculty & research / Insead : working paper series
7
Harvard business review : HBR
7
Journal of business ethics : JOBE
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
California management review
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
The review of economics and statistics
6
The review of financial studies
6
AMA educators' proceedings
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of political economy
5
Miscellaneous report
5
NBER working paper series
5
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
5
Psychology & marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
82
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
1,795
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cases in marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
2
Organizing and managing the marketing function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
3
Marketing new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
4
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
5
Marketing management and administrative action
Britt, Steuart Henderson
;
Boyd, Harper W.
-
1978
-
4. ed
Persistent link: https://www.econbiz.de/10000049895
Saved in:
6
The management of marketing
Wilson, Michael Thomas
-
1980
Persistent link: https://www.econbiz.de/10000559272
Saved in:
7
The modern sales manager's secret weapon : more effective communication with salesmen
Armstrong, Frank Alexander
-
1967
Persistent link: https://www.econbiz.de/10000331914
Saved in:
8
Marketing strategy and management
Constantin, James A.
;
Evans, Rodney E.
;
Morris, Malcolm L.
-
1976
Persistent link: https://www.econbiz.de/10000042159
Saved in:
9
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
10
Marketing in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->