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Meffert, Heribert
161
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156
Bruhn, Manfred
134
Pepels, Werner
91
Kaiser, Harry M.
60
Eisend, Martin
53
Homburg, Christian
49
Franses, Philip Hans
48
Wiedmann, Klaus-Peter
46
Sheth, Jagdish N.
44
Kirchgeorg, Manfred
42
Belz, Christian
41
Taylor, Charles Raymond
41
Pelsmacker, Patrick de
40
Tomczak, Torsten
39
Fritz, Wolfgang
38
Backhaus, Klaus
37
Bauer, Hans H.
36
Esch, Franz-Rudolf
35
Dichtl, Erwin
34
Gierl, Heribert
34
Kreutzer, Ralf T.
34
Armstrong, Gary
33
Koschnick, Wolfgang J.
32
Leeflang, Peter
32
Reinecke, Sven
32
Rosengren, Sara
32
Raffée, Hans
31
Hermanns, Arnold
30
Huber, Frank
30
Keller, Kevin Lane
30
Kleinaltenkamp, Michael
30
Septianto, Felix
29
Zerres, Michael P.
29
Anderson, Simon P.
28
Ford, John B.
28
Simon, Hermann
27
Unger, Fritz
27
Grewal, Dhruv
26
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26
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
93
American Marketing Association
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Edward Elgar Publishing
22
Fördergesellschaft Marketing an der Universität Augsburg
18
OECD
18
Zentralausschuss der Werbewirtschaft
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W. Kohlhammer GmbH
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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Uni-Taschenbücher GmbH
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Verlag Dr. Kovač
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Duncker & Humblot
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European Society for Opinion and Marketing Research
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Springer Gabler <Firma>
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Springer-Verlag GmbH
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8
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Erasmus Research Institute of Management
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8
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8
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8
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441
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353
Journal of advertising research
257
International journal of advertising : the review of marketing communications
213
Journal of advertising
192
Journal of marketing
186
International journal of advertising : the quarterly review of marketing communications
185
Journal of advertising : official publication of the American Academy of Advertising
171
European journal of marketing : EJM
160
Journal of marketing communications
159
Management science : journal of the Institute for Operations Research and the Management Sciences
159
Springer eBook Collection
135
Industrial marketing management : the international journal for industrial and high-tech firms
134
Europäische Hochschulschriften / 5
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Journal of historical research in marketing
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Springer eBook Collection / Business and Economics
98
Business horizons
95
Working paper / National Bureau of Economic Research, Inc.
95
Journal of marketing research : JMR
94
Jahrbuch der Absatz- und Verbrauchsforschung
93
NBER working paper series
93
European journal of operational research : EJOR
92
Journal of marketing management : MM
89
Journal of marketing education : JME
86
Journal of promotion management : JPM
86
Journal of macromarketing : examining the interactions among markets, marketing, and society
85
Journal of the Academy of Marketing Science
85
Marketing : ZFP ; journal of research and management
84
Journal of retailing and consumer services
81
Lehrbuch
79
Marketing theory
78
NBER Working Paper
78
Gabler Edition Wissenschaft
74
Journal of promotion management : innovations in planning and applied research
73
Psychology & marketing
72
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
72
Journal of business ethics : JOBE
69
Marketing intelligence & planning
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
8,140
RePEc
6,389
Other ZBW resources
2,105
BASE
1,847
EconStor
314
USB Cologne (business full texts)
185
OLC EcoSci
77
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Showing
1
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10
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Sort
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date (oldest first)
1
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
4
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
5
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
6
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
7
Issues in
marketing
Karp, Robert E.
-
1974
Persistent link: https://www.econbiz.de/10000328343
Saved in:
8
Marketing
communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
9
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
10
Case studies in
marketing
Giles, George Bernard
-
1967
Persistent link: https://www.econbiz.de/10000567147
Saved in:
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