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The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar - 1986
Persistent link: https://www.econbiz.de/10000732590
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American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham - 1982
Persistent link: https://www.econbiz.de/10000779205
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Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.; Callison, Coy; Chambers, Todd; … - In: JMM : the international journal on media management 10 (2008) 4, pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - 2010
Persistent link: https://www.econbiz.de/10003968706
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Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - In: Southern economic journal 79 (2012) 1, pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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The effect of voice quality on ad efficacy
Wiener, Hillary J. D.; Chartrand, Tanya L. - In: Psychology & marketing 31 (2014) 7, pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
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Regulating integrated advertising
Spurgeon, Christina - In: The Routledge companion to advertising and promotional …, (pp. 71-82). 2013
Persistent link: https://www.econbiz.de/10010197579
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - In: Journal of advertising research 54 (2014) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10010481188