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Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia - In: Journal of business research : JBR 20 (1990) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10001087477
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Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
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An adaptive utility approach for improved use of marketing models
Fraser, Cynthia - In: Journal of marketing 52 (1988) 4, pp. 96-103
Persistent link: https://www.econbiz.de/10001056291
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
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Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs
Bellizzi, Joseph A.; Hite, Robert E. - In: Journal of business research : JBR 14 (1986) 1, pp. 99-106
Persistent link: https://www.econbiz.de/10003488794
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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A content analysis of CPA advertising in national print media from 1979 to 1984
Hite, Robert E. - In: Journal of the Academy of Marketing Science 16 (1988) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10001062767
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Consumer's attitudes toward lawyers with regard to advertising professional services
Hite, Robert E. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 321-339
Persistent link: https://www.econbiz.de/10001020254
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
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50000 people a day : the use of federally funded services for intimate partner violence
Iyengar, Radha; Sabik, Lindsay; Southwork, Cindy; … - 2008
Persistent link: https://www.econbiz.de/10003655024