Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategisches Marketing : ein...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
16,588
Marketing management
16,309
Marketing
3,373
Consumer behaviour
2,769
Konsumentenverhalten
2,769
Theory
2,524
Theorie
2,522
Beziehungsmarketing
1,926
Relationship marketing
1,925
Deutschland
1,893
Germany
1,851
Automotive market
1,698
Kfz-Markt
1,698
USA
1,567
United States
1,542
Markenführung
1,402
Brand management
1,401
Online-Marketing
1,189
Internet marketing
1,148
Strategisches Management
1,119
Unternehmenserfolg
1,041
Firm performance
1,037
Strategic management
893
Innovation
883
KMU
777
SME
777
Internationales Marketing
752
International marketing
743
Marktforschung
743
Social Web
701
Social web
701
Automotive industry
675
Kfz-Industrie
675
Werbung
653
Markenimage
641
Brand image
637
Market research
632
Advertising
606
Marketingtheorie
555
Marketing theory
546
more ...
less ...
Online availability
All
Undetermined
4,016
Free
1,938
Type of publication
All
Article
10,385
Book / Working Paper
7,956
Journal
83
Type of publication (narrower categories)
All
Article in journal
8,024
Aufsatz in Zeitschrift
8,024
Aufsatz im Buch
2,341
Book section
2,341
Graue Literatur
1,449
Non-commercial literature
1,449
Hochschulschrift
1,340
Thesis
1,112
Lehrbuch
760
Arbeitspapier
742
Working Paper
742
Collection of articles of several authors
717
Sammelwerk
717
Textbook
645
Bibliografie enthalten
596
Bibliography included
596
Case study
454
Fallstudie
454
Aufsatzsammlung
404
Konferenzschrift
217
Ratgeber
187
Guidebook
176
Conference proceedings
151
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
88
Handbuch
88
Amtsdruckschrift
76
Government document
76
Conference paper
68
Konferenzbeitrag
68
Collection of articles written by one author
50
Sammlung
50
Fallstudiensammlung
43
Bibliografie
39
Festschrift
33
Systematic review
32
Übersichtsarbeit
32
Mehrbändiges Werk
29
more ...
less ...
Language
All
English
13,688
German
4,442
French
122
Polish
44
Russian
36
Hungarian
29
Italian
28
Dutch
26
Spanish
26
Swedish
13
Ukrainian
11
Portuguese
6
Undetermined
6
Romanian
4
Bulgarian
3
Slovak
3
Turkish
3
Danish
2
Norwegian
2
Slovenian
2
Afrikaans
1
Arabic
1
Valencian
1
Czech
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
100
Bruhn, Manfred
90
Meffert, Heribert
71
Homburg, Christian
67
Pepels, Werner
52
Verboven, Frank
45
Bauer, Hans H.
41
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Kumar, V.
38
Esch, Franz-Rudolf
35
Backhaus, Klaus
34
Tomczak, Torsten
34
Wiedmann, Klaus-Peter
34
Kitchen, Philip J.
30
Kleinaltenkamp, Michael
30
Albers, Sönke
29
Huber, Frank
29
Vrontis, Demetris
29
Burmann, Christoph
27
Kerin, Roger A.
27
Herrmann, Andreas
26
Berndt, Ralph
25
Kuß, Alfred
25
O'Cass, Aron
25
Piercy, Nigel
25
Melewar, T. C.
24
Diller, Hermann
23
Knittel, Christopher R.
23
Pelsmacker, Patrick de
23
Reinecke, Sven
23
Balmer, John M. T.
22
Fritz, Wolfgang
22
Hinson, Robert
22
Rajagopal
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
63
American Marketing Association
59
National Bureau of Economic Research
36
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
18
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
IGI Global
13
Verlag Dr. Kovač
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Economist Intelligence Unit <London>
5
Erasmus Research Institute of Management
5
Europäische Kommission
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
more ...
less ...
Published in...
All
Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
208
Journal of strategic marketing
196
Europäische Hochschulschriften / 5
134
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
108
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
89
Gabler Edition Wissenschaft
87
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Springer eBook Collection
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Journal of advertising research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
45
International journal of technology marketing : IJTMkt
43
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
Journal of marketing research : JMR
41
Psychology & marketing
40
Marketing letters : a journal of research in marketing
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
NBER working paper series
37
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
696
Other ZBW resources
250
RePEc
61
EconStor
32
BASE
6
USB Cologne (business full texts)
5
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
18,424
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
2
Wettbewerbsstrategien japanischer und koreanischer Automobilhersteller : Mobilitätsbarrieren auf dem deutschen Automobilmarkt und Strategien zu ihrer Überwindung
Chaveles, Spyros
-
1997
Persistent link: https://www.econbiz.de/10000610626
Saved in:
3
Zur Identifikation von Marktsegmenten in der Automobilindustrie
Smith, Colin
-
1988
Persistent link: https://www.econbiz.de/10000125832
Saved in:
4
Marketing : Grundlagen der Absatzpolitik; mit Fallstudien Einführung und Relaunch des VW-Golf
Meffert, Heribert
-
1986
-
7., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000706848
Saved in:
5
Strategisches Handelsmanagement : Erfolgskonzepte und Profilierungsstrategien am Beispiel des Automobilhandels
Ahlert, Dieter
;
Kollenbach, Stephan
;
Korte, Christian
-
1996
Persistent link: https://www.econbiz.de/10000563853
Saved in:
6
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
Saved in:
7
An empirical analysis of firms' strategies in the Turkish automobile market
Çoban, Orhan
;
Yalçin Seçme, Nese
;
Seçme, Gökhan
; …
- In:
Economic and business review for Central and …
8
(
2006
)
2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10003351572
Saved in:
8
Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
-
2011
Persistent link: https://www.econbiz.de/10008904865
Saved in:
9
The concept of structured and restricted marketing as a form of response to the current global crisis : the impact of structured and restricted marketing on the car market
Săvoiu, Gheorghe
;
Cruceru, Gheorghe
;
Manea, Constantin
- In:
The Romanian economic journal : REJ
12
(
2009
)
3
,
pp. 95-124
Persistent link: https://www.econbiz.de/10008656498
Saved in:
10
Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael
;
Decker, Reinhold
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
7
,
pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
