//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenerfolg durch Persönlichk...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Persönlichkeitspsychologie
12,305
Personality psychology
12,286
Markenimage
10,729
Brand image
10,608
Consumer behaviour
7,995
Konsumentenverhalten
7,994
Brand management
7,046
Markenführung
7,046
Brand
3,290
Markenartikel
3,262
Beziehungsmarketing
2,009
Relationship marketing
2,009
Entrepreneurship
1,296
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,165
Business start-up
1,159
Emotion
1,142
Deutschland
1,087
Germany
1,074
Werbewirkung
1,055
Advertising effects
1,053
Theory
998
Theorie
994
USA
980
United States
974
Online-Marketing
963
Internet marketing
954
Kognition
948
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
907
Leadership style
903
Experiment
901
Arbeitsverhalten
897
Work behaviour
897
Designation of origin
873
Herkunftsbezeichnung
873
more ...
less ...
Online availability
All
Undetermined
9,006
Free
4,591
Type of publication
All
Article
17,094
Book / Working Paper
5,535
Journal
3
Type of publication (narrower categories)
All
Article in journal
15,335
Aufsatz in Zeitschrift
15,335
Aufsatz im Buch
1,709
Book section
1,709
Graue Literatur
1,650
Non-commercial literature
1,650
Arbeitspapier
1,400
Working Paper
1,400
Hochschulschrift
661
Thesis
450
Collection of articles of several authors
216
Sammelwerk
216
Case study
173
Fallstudie
173
Aufsatzsammlung
117
Conference paper
109
Konferenzbeitrag
109
Reprint
82
Ratgeber
78
Collection of articles written by one author
66
Sammlung
66
Guidebook
62
Lehrbuch
37
Konferenzschrift
33
Textbook
29
Bibliografie enthalten
24
Bibliography included
24
Handbook
22
Handbuch
22
Systematic review
21
Übersichtsarbeit
21
Interview
14
Conference proceedings
10
Mikroform
9
Rezension
8
Elektronischer Datenträger
7
Fallstudiensammlung
7
Festschrift
7
Glossar enthalten
7
Glossary included
7
more ...
less ...
Language
All
English
20,963
German
1,611
French
39
Polish
16
Russian
7
Italian
5
Spanish
3
Swedish
3
Undetermined
3
Bulgarian
1
Valencian
1
Serbian
1
more ...
less ...
Author
All
Burmann, Christoph
82
Heckman, James J.
64
Cobb-Clark, Deborah A.
46
Caliendo, Marco
38
Usman, Osly
36
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
34
Phau, Ian
33
Esch, Franz-Rudolf
32
Falk, Armin
32
Keller, Kevin Lane
32
Schildberg-Hörisch, Hannah
32
Huber, Frank
30
Diamantopoulos, Adamantios
29
Bang, Nguyen
25
Borghans, Lex
25
Kritikos, Alexander
25
Obschonka, Martin
25
Schurer, Stefanie
25
Foroudi, Pantea
24
Kosse, Fabian
24
Sattler, Henrik
24
Siddiqui, Danish Ahmed
24
Furnham, Adrian
23
Gierl, Heribert
23
Guzman, Francisco
23
Han, Heesup
23
Bauer, Hans H.
22
De Chernatony, Leslie
22
Kets de Vries, Manfred F. R.
22
Romaniuk, Jenni
22
Deckers, Thomas
21
Haslam, S. Alexander
21
Japutra, Arnold
21
Schade, Michael
21
Brown, Andrew Douglas
20
King, Ceridwyn
20
Rustichini, Aldo
20
Wong, IpKin Anthony
20
Bagozzi, Richard P.
19
more ...
less ...
Institution
All
National Bureau of Economic Research
80
Springer Fachmedien Wiesbaden
58
IGI Global
10
Friedrich-Schiller-Universität Jena
9
Verlag Dr. Kovač
9
Harvard Graduate School of Business Administration
8
Edward Elgar Publishing
6
Haufe-Lexware GmbH & Co. KG
5
Kassel University Press GmbH
5
Universität Mannheim
5
FinanzBuch Verlag
4
NetLibrary, Inc
4
RWTH Aachen
4
Campus Verlag
3
Forschungsinstitut zur Zukunft der Arbeit
3
Josef Eul Verlag GmbH
3
Melbourne Institute of Applied Economic and Social Research
3
Shaker Verlag
3
Springer-Verlag GmbH
3
Steidl-Verlag <Göttingen>
3
Verlag Franz Vahlen
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Dr. Rainer Hampp <Firma>
2
Erasmus Research Institute of Management
2
European University Institute
2
Eusl-Verlagsgesellschaft mbH
2
Fachhochschule Reutlingen / European School of Business
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Business Review Press
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
New Business Verlag GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Peutinger-Collegium
2
Robert Schuman Centre for Advanced Studies
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Technische Universität Chemnitz
2
more ...
less ...
Published in...
All
Journal of business research : JBR
686
The journal of brand management : an international journal
343
The journal of product & brand management
314
Journal of retailing and consumer services
304
Discussion paper series / IZA
213
Psychology & marketing
193
Journal of vocational behavior
186
Journal of business ethics : JOBE
163
International journal of hospitality management
150
Journal of consumer research : JCR ; an interdisciplinary bimonthly
142
Tourism management : research, policies, practice
135
European journal of marketing : EJM
130
Asia Pacific journal of marketing and logistics
120
Journal of travel and tourism marketing
119
SpringerLink / Bücher
119
IZA Discussion Paper
110
Journal of business and psychology
108
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
Journal of marketing communications
105
Journal of career development
100
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Cogent business & management
97
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of economic psychology : research in economic psychology and behavioral economics
90
International journal of selection and assessment
88
Working paper / National Bureau of Economic Research, Inc.
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Marketing intelligence & planning
86
The journal of consumer marketing
85
Journal of international consumer marketing
84
Journal of marketing management : MM
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
NBER working paper series
79
Journal of strategic marketing
77
Marketing letters : a journal of research in marketing
77
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
74
Human relations
73
Journal of fashion marketing and management
71
International marketing review
69
Journal of marketing research : JMR
69
more ...
less ...
Source
All
ECONIS (ZBW)
EconStor
230
USB Cologne (EcoSocSci)
142
USB Cologne (business full texts)
20
BASE
3
OLC EcoSci
1
Showing
1
-
10
of
22,632
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
9
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->