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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...
Persistent link: https://www.econbiz.de/10014318225