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Consumer behaviour
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Pitt, Leyland F.
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Berthon, Pierre R.
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Abratt, Russell
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Hultman, Magnus
41
Oghazi, Pejvak
18
Spyropoulou, Stavroula
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Boso, Nathaniel
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Plangger, Kirk
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Kietzmann, Jan
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Robson, Karen
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Caruana, Albert
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Katsikeas, Constantine S.
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McCarthy, Ian P.
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Parent, Michael
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Watson, Richard T.
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Bendixen, Michael
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Campbell, Colin
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Campbell, Colin L.
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Leonidou, Constantinos N.
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Mostaghel, Rana
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Nel, Deon
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Robertson, Jeandri
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Chan, Anthony
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Kleyn, Nicola
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Vella, Joseph
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Beheshti, Hooshang M.
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Dion, Paul
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Donbesuur, Francis
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Ferguson, Sarah Lord
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Business horizons
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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The journal of brand management : an international journal
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International journal of wine business research : IJWBR
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California management review
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International business review : the official journal of the European International Business Academy
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The Oxford handbook of management information systems : critical perspectives and new directions
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Advances in corporate branding
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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British journal of management : BJM
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Business management : official journal of the South African Association of Business Management, SAABM
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Buyer behaviour : a multi-cultural approach
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
OLC EcoSci
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RePEc
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EconStor
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BASE
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USB Cologne (EcoSocSci)
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1
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
2
Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda
Pitt, Leyland F.
;
Parent, Michael
;
Junglas, Iris
;
Chan, …
- In:
The journal of strategic information systems : …
20
(
2011
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10009125054
Saved in:
3
Communicating brand personality : are the web sites doing the talking for food SMEs?
Opoku, Robert Ankomah
;
Abratt, Russell
;
Bendixen, Mike
; …
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10003739518
Saved in:
4
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter
;
Pitt, Leyland F.
;
Strasheim, Arien
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
Saved in:
5
Young Saudi adults and peer group purchase influence : a preliminary investigation
Opoku, Robert
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
2
,
pp. 176-187
Persistent link: https://www.econbiz.de/10009580662
Saved in:
6
Communicating brand personality : are the websites doing the talking for the top South African Business Schools?
Opoku, Robert
;
Abratt, Russel
;
Pitt, Leyland
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003458893
Saved in:
7
Industrial marketing research : theory and practice
Abratt, Russell
- In:
Business management : official journal of the South …
13
(
1982
)
2
,
pp. 70-75
Persistent link: https://www.econbiz.de/10001808755
Saved in:
8
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
Saved in:
9
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.
;
Barnes, Bradley R.
;
Spyropoulou, …
- In:
International marketing review
27
(
2010
)
5
,
pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
Saved in:
10
The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula
;
Skarmeas, Dionysis
;
Katsikeas, …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
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