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Brand management ; Vol. 3
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Kim, Chung Koo
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 55-70)
.
1996
Persistent link: https://www.econbiz.de/10001319637
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A study of the loyalty-building process for mobile data service usage in Korea
Kim, Chung Koo
;
Fife, Elizabeth
;
Jun, Mina
;
Soh, Lejun …
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 44-62
Persistent link: https://www.econbiz.de/10009260824
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The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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A behavioral accounting study of strategic interaction in a tax compliance game
Kim, Chung K.
;
Waller, William S.
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2005
Persistent link: https://www.econbiz.de/10003279539
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5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
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