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Reframing customer value in a service-based paradigm : an evaluation of a formative measure in a multi-industry, cross-cultural context
Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Handbook of partial least squares : concepts, methods …, (pp. 535-566). 2010
Persistent link: https://www.econbiz.de/10003944669
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Explaining market heterogeneity in terms of value perceptions
Ruiz, David Martín; Barroso Castro, Carmen; Amario, … - In: The service industries journal 27 (2007) 7/8, pp. 1087-1110
Persistent link: https://www.econbiz.de/10003598961
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Simultaneous measurement of quality in different online services
Barrera, Ramón Barrera; Carrión, Gabriel Cepeda - In: The service industries journal 34 (2014) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10010257790
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Branding : a social contract between a business and its customer
McMurrian, Robert C.; Washburn, Judith H. - In: Contemporary thoughts on corporate branding and …, (pp. 5-22). 2008
Persistent link: https://www.econbiz.de/10003773390
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Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - 2009
Persistent link: https://www.econbiz.de/10003836510
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Twenty years of service guarantee research : a synthesis
Hogreve, Jens; Gremler, Dwayne D. - In: Journal of service research : JSR 11 (2008/09) 4, pp. 322-343
Persistent link: https://www.econbiz.de/10003853538
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo; Zeithaml, Valarie A.; Gremler, Dwayne D. - 2010
Persistent link: https://www.econbiz.de/10003968707
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Guiding reflective practice : an auditing framework to assess teaching philosophy and style
Titus, Philip A.; Gremler, Dwayne D. - In: Journal of marketing education : JME 32 (2010) 2, pp. 182-196
Persistent link: https://www.econbiz.de/10003997712
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What the eye does not see, the mind cannot reject : can call center location explain differences in customer evaluations?
Walsh, Gianfranco; Gouthier, Matthias; Gremler, Dwayne D.; … - In: International business review : the official journal of … 21 (2012) 5, pp. 957-967
Persistent link: https://www.econbiz.de/10009578726