//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Controlling deceptive advertis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
11
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
United States
5
Advertising effects
4
Werbewirkung
4
Brand management
3
Markenführung
3
macromarketing
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
International marketing
2
Internationales Marketing
2
Regulation
2
Regulierung
2
Werbung
2
Advertising industry
1
Agency theory
1
Althusser
1
American brands
1
Anforderungsprofil
1
Auslandsinvestition
1
Brand
1
Brand image
1
Civil litigation
1
Community work
1
Competition law
1
Confucianism
1
Consumer privacy
1
Consumer protection
1
Consumer society
1
Data protection
1
Datenschutz
1
Discourse theory
1
Diskurstheorie
1
East Asia
1
Economic history
1
Ethnic group
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Gao, Zhihong
15
Kim, Joe H.
2
Li, Na
2
Scorpio, Elaine A.
2
Zhang, Hongxia
2
Guo, Xiaoling
1
Li, Sherry F.
1
O’Sullivan-Gavin, Susan
1
Xu, Jincan
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of Asia Pacific business
3
Journal of current issues and research in advertising : JCIRA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of historical research in marketing
1
Source
All
ECONIS (ZBW)
OLC EcoSci
8
Other ZBW resources
7
RePEc
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender discrimination in Chinese recruitment advertisements : a content analysis
Gao, Zhihong
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10003794558
Saved in:
2
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
3
Trademark law and litigation in China
Gao, Zhihong
- In:
Journal of Asia Pacific business
12
(
2011
)
1
,
pp. 43-68
Persistent link: https://www.econbiz.de/10008990511
Saved in:
4
Chinese grassroots nationalism and its impact on foreign brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
Saved in:
5
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
Saved in:
6
When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
Saved in:
7
Regulation of soft issues in advertising in Confucian societies : a comparative examination
Gao, Zhihong
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10003821146
Saved in:
8
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
9
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
10
Does puffery deceive? : an empirical investigation
Gao, Zhihong
;
Scorpio, Elaine A.
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009306451
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->