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1
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
2
Entwicklungstrends in der Marketingwissenschaft: quo vadis?
Hansen, Ursula
;
Bode, Matthias
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 309-326)
.
2000
Persistent link: https://www.econbiz.de/10001518974
Saved in:
3
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Saved in:
4
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
5
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
Saved in:
7
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
8
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
Saved in:
9
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
10
Multiple orientations for the conduct of marketing research : an analysis of the academic/practioner distinction
Brinberg, David
;
Hirschman, Elizabeth Caldwell
-
2007
Persistent link: https://www.econbiz.de/10003538136
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