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Innovation
31
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Tellis, Gerard J.
154
Golder, Peter N.
24
Sood, Ashish
21
Chandrasekaran, Deepa
13
Tirunillai, Seshadri
12
Chandy, Rajesh K.
11
Yin, Eden
10
Mitra, Debanjan
8
Borah, Abhishek
7
Franses, Philip Hans
7
Johnson, Joseph
7
Niraj, Rakesh
6
MacInnis, Deborah J.
5
Sood, Nitish
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Jap, Sandy D.
4
Stremersch, S.
4
Thaivanich, Pattana
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Hong, Jihoon
3
James, Gareth
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James, Gareth M.
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Schöler, Lisa
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Skiera, Bernd
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Spann, Martin
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2
Crawford, C. Merle
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Dieijen, Myrthe van
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Harmancioglu, Nukhet
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Lehmann, Donald R.
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Li, Ying
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Prabhu, Jaideep
2
Prabhu, Jaideep C.
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Rubera, Gaia
2
Sethuraman, Raj
2
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing
9
Journal of marketing research : JMR
8
MSI reports : working paper series
7
Marshall School of Business Working Paper
7
Report / Marketing Science Institute
5
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of public policy & marketing
2
Journal of retailing
2
The history of marketing science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Warren Bennis signature series
2
Business horizons
1
Cross-cultural and critical perspectives on brands
1
ERIM Report Series Reference
1
Edward Elgar E-Book Archive
1
Emory Law and Economics Research Paper
1
Encyclopedia of technology and innovation management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
J-B Warren Bennis Ser
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
MIT sloan management review
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : value creation or value destruction?
1
Marketing Science Working Paper Series
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Marketing Science Working Paper Series 2010: Report
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ECONIS (ZBW)
OLC EcoSci
65
RePEc
25
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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1
Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 23-39
Persistent link: https://www.econbiz.de/10002090479
Saved in:
2
Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.
;
Tellis, Gerard J.
-
1997
Persistent link: https://www.econbiz.de/10000983634
Saved in:
3
Using stock prices to predict market events : evidence on sales takeoff and long-term firm survival
Markovitch, Dmitri G.
;
Golder, Peter N.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 717-729
Persistent link: https://www.econbiz.de/10003765839
Saved in:
4
Wie Kunden Qualität beurteilen
Mitra, Debanjan
;
Golder, Peter N.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
6
,
pp. 14
Persistent link: https://www.econbiz.de/10003469542
Saved in:
5
Innovations' origins : when by whom, and how are radical innovations developed?
Golder, Peter N.
;
Shacham, Rachel
;
Mitra, Debanjan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 166-179
Persistent link: https://www.econbiz.de/10003858571
Saved in:
6
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
7
What is quality? : an integrative framework of processes and states
Golder, Peter N.
;
Mitra, Debanjan
;
Moorman, Christine
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009782931
Saved in:
8
Golder's historical method in research in marketing
Thompson, Ann-Marie K.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1269-1272
Persistent link: https://www.econbiz.de/10008747515
Saved in:
9
Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan
;
Golder, Peter N.
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 71-92
Persistent link: https://www.econbiz.de/10003294222
Saved in:
10
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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