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335
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280
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250
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171
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Europäische Hochschulschriften / 5
167
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140
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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Journal of service research : JSR
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Journal of hospitality marketing & management
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The journal of product & brand management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
107
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107
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essentials
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1
Distribution : planning and control ; managing in the era of supply chain management
Ross, David Frederick
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001803826
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2
Analytisches Customer Relationship Management in Kreditinstituten : Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft
Kerner, Simone
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001672646
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3
Customer relationship management : organizational and technological perspectives ; with 13 tables
Rajola, Federico
-
2003
Persistent link: https://www.econbiz.de/10001734302
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4
Accelerating customer relationships : using CRM and relationship technologies
Swift, Ronald S.
-
2001
Persistent link: https://www.econbiz.de/10013474995
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5
Customer data integration : reaching a single version of the truth
Dyché, Jill
-
2006
Persistent link: https://www.econbiz.de/10013491086
Saved in:
6
Customer Relationship Management in der Assekuranz unter besonderer Berücksichtigung neuer Verfahren und moderner Informationstechnologie : Ziele, Nutzen, Inhalt und Umsetzung
Gericke, Sven H.
-
2001
Persistent link: https://www.econbiz.de/10013430443
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7
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
8
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
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9
Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-Marketing
Holz, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000622877
Saved in:
10
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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