1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology …, Jordan -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W … -- Social customer relationship management (SCRM) : a strategy for customer engagement / Ameen Al-Azzam, Technical College in …