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The synthesis of preference : bridging behavioral decision research and marketing science

Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186

Persistent link: https://www.econbiz.de/10003770716

Remedying hyperopia : the effects of self-control regret on consumer behavior

Keinan, Anat; Kivetz, Ran - In: Journal of marketing research : JMR 45 (2008) 6, pp. 676-689

Persistent link: https://www.econbiz.de/10003794439

Motivational compatibility and choice conflict

Levav, Jonathan; Kivetz, Ran; Cho, Cecile K. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 429-442

Persistent link: https://www.econbiz.de/10008662506

Complicating choice

Schrift, Rom Y.; Netzer, Oded; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 308-326

Persistent link: https://www.econbiz.de/10008988445

Scope insensitivity and the “mere token” effect

Urminsky, Oleg; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 282-295

Persistent link: https://www.econbiz.de/10008988449

Productivity orientation and the consumption of collectable experiences

Keinan, Anat; Kivetz, Ran - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 935-950

Persistent link: https://www.econbiz.de/10009006658

Beating the market : the allure of unintended value

Sela, Aner; Simonson, Itamar; Kivetz, Ran - In: Journal of marketing research : JMR 50 (2013) 6, pp. 691-705

Persistent link: https://www.econbiz.de/10010233190

Consumer response to versioning : how brands’ production methods affect perceptions of unfairness

Gershoff, Andrew D.; Kivetz, Ran; Keinan, Anat - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 382-398

Persistent link: https://www.econbiz.de/10009581283

The effects of incomplete information on consumer choice

Kivetz, Ran; Simonson, Itamar - 1999

Persistent link: https://www.econbiz.de/10001453938

Complicating Choice

Schrift, Rom Y. - 2014

A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The present research investigates a diametrically opposed process, whereby...

Persistent link: https://www.econbiz.de/10013067131