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Assimilation or contrast? : status inequality, judgment of product quality, and product choices in markets

Huang, Zhi; Washington, Marvin - In: Organization science : a journal of the Institute for … 26 (2015) 6, pp. 1752-1768

Persistent link: https://www.econbiz.de/10011411707

Consumers' prepurchase satisfaction with the attributes and information of food labels

Van der Colff, Nadia; Van der Merwe, Daleen; Bosman, … - In: International journal of consumer studies 40 (2016) 2, pp. 220-228

Persistent link: https://www.econbiz.de/10011488490

The effect of involvement on visual attention and product choice

Behe, Bridget K.; Bae, Mikyeung; Huddleston, Patricia T.; … - In: Journal of retailing and consumer services 24 (2015), pp. 10-21

Persistent link: https://www.econbiz.de/10010528664

The secrecy effect : secret consumption increases women's product evaluations and choice

Rodas, Maria A.; John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1093-1109

Persistent link: https://www.econbiz.de/10012234298

Competitive strategies when consumers are relative thinkers : implications for pricing, promotions, and product choice

Inderst, Roman; Obradovits, Martin - 2020

How should firms optimally choose prices and promotional strategies and how should they position their products when consumers are "relative thinkers"? We provide answers in a model that extends the seminal contributions of Varian (1980) and Narasimhan (1988) and derive both managerial...

Persistent link: https://www.econbiz.de/10012241980

Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation

Yi, Youjae; Kim, Seo Young; Hwang, Jae Won - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 946-959

Persistent link: https://www.econbiz.de/10011708685

The effect of customer value and power structure on retail supply chain product choice and pricing decisions

Luo, Zheng; Chen, Xu; Kai, Ming - In: Omega : the international journal of management science 77 (2018), pp. 115-126

Persistent link: https://www.econbiz.de/10011799184

When feeling younger depends on others : the effects of social cues on older consumers

Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709

Persistent link: https://www.econbiz.de/10011951042

Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions

Chung, Sorim; Kramer, Thomas; Wong, Elaine M. - In: Psychology & marketing 35 (2018) 11, pp. 795-806

Persistent link: https://www.econbiz.de/10011970113

Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries

Wilkins, Stephen; Huisman, Jeroen - In: Journal of business research : JBR 67 (2014) 10, pp. 2224-2230

Persistent link: https://www.econbiz.de/10010400088