Narrow search
Showing 1 - 10 of 16
Cover Image
Consumer knowledge : effects on evaluation strategies mediating consumer judgments
Sujan, Mita - In: Journal of consumer research : JCR ; an … 12 (1985) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10001019301
Cover Image
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
Cover Image
The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush; Krishnamurthy, Parthasarathy - In: Journal of service research : JSR 10 (2007/08) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
Cover Image
Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
Cover Image
Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
Cover Image
Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection
Hui, Sam; Krishnamurthy, Parthasarathy; Kumar, Shiv; … - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012294678
Cover Image
Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
Cover Image
Temporal mindsets and self-regulation : the motivation and implementation of self-regulatory behaviors
Buhrau, Denise; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 231-244
Persistent link: https://www.econbiz.de/10011374512
Cover Image
Skill-based versus effort-based task difficulty : a task-analysis approach to the role of specific emotions in motivating difficult actions
Passyn, Kirsten; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 461-468
Persistent link: https://www.econbiz.de/10009580731
Cover Image
Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058