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A Magazine Taxonomy Based on C...
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Subject
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Consumer behaviour
21
Konsumentenverhalten
21
Data protection
15
Datenschutz
15
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
USA
8
United States
8
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Brand management
4
Facebook
4
Internet
4
Markenführung
4
Advertising
3
Brand
3
Data security
3
Datensicherheit
3
Decision
3
Entscheidung
3
Markenartikel
3
Marketing communications
3
Privacy
3
Product design
3
Produktgestaltung
3
Advertising effects
2
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
Anstrichmittel
2
Artificial intelligence
2
B-to-B-Marketing
2
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Online availability
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Undetermined
20
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Article
47
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Language
All
English
52
Author
All
Milne, George R.
52
Bahl, Shalini
8
Labrecque, Lauren I.
8
Swani, Kunal
8
Peltier, James
5
Brown, Brian P.
4
Markos, Ereni
4
Mason, Charlotte H.
3
Miller, Elizabeth G.
3
Rohm, Andrew
3
Ross, Spencer M.
3
Walker, Kristen L.
3
Weinberg, Bruce D.
3
Yuksel, Mujde
3
Agogo, David
2
Boza, María-Eugenia
2
Phelps, Joseph E.
2
Schewe, Charles D.
2
Zanjani, Shabnam H. A.
2
Andonova, Yana G.
1
Assaf, A. Georges
1
Barrett, Jennifer T.
1
Boesen-Mariani, Sabine
1
Chan, Kwong
1
Chan, Steven S.
1
Cho, Yoon-Na
1
Chugani, Sunaina K.
1
Cromer, Cory
1
Dahl, Andrew J.
1
Darmody, Aron
1
Donthu, Naveen
1
Gabisch, Jason A.
1
Gabisch, Jason Aaron
1
Gooding-Williams, Sara
1
Gould, Stephen J.
1
Grier, Sonya A.
1
Hajjat, Fatima
1
Hajjat, Fatima M.
1
Iyer, Easwar S.
1
Kaltcheva, Velitchka D.
1
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Published in...
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of business research : JBR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Report / Marketing Science Institute
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
Handbook of niche marketing : principles and practice
2
Health marketing quarterly
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Australasian marketing journal
1
Business horizons
1
Handbook of qualitative research methods in marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing education : JME
1
Marketing and humanity : discourses in the real world
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Sport management review
1
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Source
All
ECONIS (ZBW)
OLC EcoSci
20
Other ZBW resources
10
RePEc
4
Showing
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52
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1
A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
Saved in:
2
Consumer participation in mailing lists: a field experiment : working paper
Milne, George R.
-
1996
Persistent link: https://www.econbiz.de/10013409701
Saved in:
3
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
Saved in:
4
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
5
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
Saved in:
6
An ecological niche theory approach to the measurement of brand competition
Milne, George R.
;
Mason, Charlotte H.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 87-104)
.
2006
Persistent link: https://www.econbiz.de/10003322891
Saved in:
7
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
8
Mixed methods in interpretive research: an application to the study of the self concept
Bahl, Shalini
;
Milne, George R.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 198-218)
.
2006
Persistent link: https://www.econbiz.de/10003445826
Saved in:
9
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
10
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
Saved in:
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