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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001712945
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An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001627278
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Self-monitoring and attitude accessibility
Czellar, Sandor - 2003
Persistent link: https://www.econbiz.de/10001921199
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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Brand extensions : state of the art and research perspectives
Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10000987709
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A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001734583
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The effect of expertise on the relation between implicit and explicit attitude measures : an information availability/accessibility perspective
Czellar, Sandor; Luna, David - 2007
Persistent link: https://www.econbiz.de/10003744287
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003810263