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Activity-Specific Role Stress...
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1
Role stress among industrial buyers : an integrative model
Michaels, Ronald E.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 28-45
Persistent link: https://www.econbiz.de/10001052904
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2
The influence of career stages on components of salesperson motivation
Cron, William L.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10001055312
Saved in:
3
Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
Michaels, Ronald E.
;
Cron, William L.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001059785
Saved in:
4
Paradigm shift in India : analysing the impact of liberalization and globalization
Kumar, Anand
- In:
Globalization and emerging societies : development and …
,
(pp. 130-141)
.
2009
Persistent link: https://www.econbiz.de/10003899718
Saved in:
5
Industrial democracy in India : an evaluation
Kumar, Anand
- In:
The economic studies : fortnightly ; a journal of …
21
(
1980
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002350023
Saved in:
6
L.I.C. and financing of economic development of India
Kumar, Anand
- In:
The Indian journal of commerce : a quarterly of the …
33
(
1980
)
2
,
pp. 37-46
Persistent link: https://www.econbiz.de/10002350025
Saved in:
7
The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
Saved in:
8
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
9
Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
10
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
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