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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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Exploring the determinants of the frugal shopper
Bove, Liliana L.; Nagpal, Anish; Dorsett, Adlai David S. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 291-297
Persistent link: https://www.econbiz.de/10003864548
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To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish; Lei, Jing; Khare, Adwait - In: Journal of retailing 91 (2015) 3, pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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The powerful select, the powerless reject : power's influence in decision strategies
Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880
Persistent link: https://www.econbiz.de/10009756893
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Building-up versus paring-down : consumer responses to recommendations when customizing
Coker, Brent; Nagpal, Anish - In: Journal of retailing 89 (2013) 2, pp. 190-206
Persistent link: https://www.econbiz.de/10009757390
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Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
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The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish; Khare, Adwait; Ghosh Chowdhury, Tilottama; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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Profitable customer engagement : concepts, metrics, and strategies
Kumar, V. - 2013
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...
Persistent link: https://www.econbiz.de/10014007358
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384