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77
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Real-time marketing in e-Services
Varki, Sajeev
- In:
E-Service : new directions in theory and practice
,
(pp. 154-167)
.
2002
Persistent link: https://www.econbiz.de/10001813067
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2
Loyalty and its antecedents : are the relationships static?
Curran, James M.
;
Varki, Sajeev
;
Rosen, Deborah E.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 179-199
Persistent link: https://www.econbiz.de/10008857272
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3
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
4
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
5
Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali
;
Varki, Sajeev
;
Craig, Adam W.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 311-316
Persistent link: https://www.econbiz.de/10011374505
Saved in:
6
The spillover effect of product recalls on competitors' market value : the role of corporate product reliability
Liu, Dong
;
Varki, Sajeev
- In:
Journal of business research : JBR
137
(
2021
),
pp. 452-463
Persistent link: https://www.econbiz.de/10012665730
Saved in:
7
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
8
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
9
I see me : the role of observer imagery in reducing consumer transgressions
Saine, Ruby
;
Kull, Alexander J.
;
Besharat, Ali
;
Varki, …
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 721-732
Persistent link: https://www.econbiz.de/10012436277
Saved in:
10
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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