Similar Search Results

Selling to the C-suite : what every executive wants you to know about successfully selling to the top

Read, Nicholas A. C.; Bistritz, Stephen J. - 2018 - Second edition

Persistent link: https://www.econbiz.de/10011759120

Selling to the C-suite : what every executive wants you to know about successfully selling to the top

Read, Nicholas A. C.; Bistritz, Stephen J. - 2010

When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level --...

Persistent link: https://www.econbiz.de/10003822839

Predicting audience exposure to spot TV advertising schedules

Headen, Robert S.; Klompmaker, Jay E.; Teel jr., Jesse E. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10002738495

Test marketing in new product development

Klompmaker, Jay E.; Hughes, G. David; Haley, Russell I. - In: Harvard business review : HBR 54 (1976) 3, pp. 128-138

Persistent link: https://www.econbiz.de/10002233912

Aligning marketing and manufacturing strategies with the market

Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - 2006

Persistent link: https://www.econbiz.de/10003349193

Was bringen Markttests?

Klompmaker, Jay E.; Hughes, G. David; Haley, Russel I. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 2, pp. 77-85

Persistent link: https://www.econbiz.de/10003568782