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Creating a Market Orientation:...
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Sherry, John F.
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Joy, Annamma
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Nakamoto, Kent
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Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003346447
Saved in:
2
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003885334
Saved in:
3
Market orientation
Gebhardt, Gary F.
- In:
Handbook of marketing strategy
,
(pp. 28-38)
.
2012
Persistent link: https://www.econbiz.de/10009530873
Saved in:
4
Creating customers and shaping the competitive game
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10008664294
Saved in:
5
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
35
(
1989
)
9
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240
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6
We UBER yet we GOOGLE : gaining early- and late-mover advantage
Carpenter, Gregory S.
- In:
The Routledge companion to strategic marketing
,
(pp. 163-174)
.
2021
Persistent link: https://www.econbiz.de/10012498448
Saved in:
7
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
8
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
Saved in:
9
Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
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10
Creating the market-oriented firm : a longitudinal qualitative study of organizational transformations
Gebhardt, Gary F.
-
2004
Persistent link: https://www.econbiz.de/10003946436
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