//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of guarantees on co...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
Marketing
12
Brand management
10
Dienstleistungsqualität
10
Markenführung
10
Service quality
10
Beziehungsmarketing
9
Dienstleistung
9
Relationship marketing
9
Customer satisfaction
8
Kundenzufriedenheit
8
Services
8
Social network
8
Soziales Netzwerk
8
Theorie
8
Theory
8
Brand image
7
Dienstleistungssektor
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
Salespeople
7
Service industry
7
Verkaufspersonal
7
Brand
6
Dienstleistungsmarketing
6
Markenartikel
6
Market research
6
Marktforschung
6
Services marketing
6
USA
6
United States
6
Confidence
5
Online retailing
5
Online-Handel
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
more ...
less ...
Online availability
All
Free
57
Undetermined
38
Type of publication
All
Book / Working Paper
75
Article
64
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
4
Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
Interview
1
Medienkombination
1
Reprint
1
more ...
less ...
Language
All
English
139
Author
All
Iacobucci, Dawn
126
Ostrom, Amy L.
15
Popovich, Deidre
8
Moon, Sangkil
7
Posavac, Steven S.
7
Román, Sergio
7
Wasserman, Stanley
6
Bitner, Mary Jo
5
Hoeffler, Steve
5
Kardes, Frank R.
5
Onyemah, Vincent
5
Popovich, Deidre L.
5
Duhachek, Adam
4
Hopkins, Nigel
4
McBride, Rebecca
4
Riquelme, Isabel P.
4
Rouziès, Dominique
4
Schneider, Matthew
4
Anderson, Laurel
3
Churchill, Gilbert A.
3
Coughlan, Anne T.
3
Dass, Mayukh
3
Mende, Martin
3
Reddy, Srinivas K.
3
Rouzies, Dominique
3
Rouziou, Maria
3
Schneider, Matthew J.
3
Anderson, Erin
2
Bakamitsos, Yiorgos
2
Calder, Bobby J.
2
Cox, Matthew G.
2
Feinberg, Fred M.
2
Field, Joy M.
2
Fotheringham, Darima
2
Gilula, Zvi
2
Gustafsson, Anders
2
Henderson, Geraldine R.
2
Henderson, Geraldine Rosa
2
Huang, Ming-Hui
2
Kim, Moon-Yong
2
more ...
less ...
Institution
All
J. L. Kellogg Graduate School of Management
1
John Wiley and Sons <Hoboken, NJ>
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Foundations and trends in marketing : FTMKT
5
Journal of business research : JBR
4
Journal of marketing analytics : JMA
4
Journal of service research : JSR
4
Journal of marketing
3
Journal of service research
3
The journal of personal selling & sales management : JPSSM
3
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing
2
Review of marketing research
2
The journal of services marketing
2
Brand management ; Vol. 1
1
California management review
1
E-Service : new directions in theory and practice
1
Emerald insight
1
Health marketing quarterly
1
ILR review : the journal of work and policy
1
Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
1
International journal of cross cultural management : CCM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing in a digital world
1
Marketing through minefields
1
Psychological Bulletin
1
Psychological Bulletin, 1987
1
Psychology & marketing
1
Psychometrika, December
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
32
RePEc
10
USB Cologne (EcoSocSci)
7
Other ZBW resources
3
Showing
1
-
10
of
139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
2
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
3
"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.
;
Heinonen, Kristina
;
Ostrom, Amy L.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
Saved in:
4
Domo arigato Mr. Roboto : emergence of automated social presence in organizational frontlines and customers’ service experiences
Doorn, Jenny van
;
Mende, Martin
;
Noble, Stephanie M.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011647482
Saved in:
5
Transformative service research : advancing our knowledge about service and well-being
Anderson, Laurel
;
Ostrom, Amy L.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10011336514
Saved in:
6
Service research priorities in a rapidly changing context
Ostrom, Amy L.
;
Parasuraman, A.
;
Bowen, David E.
; …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 127-159
Persistent link: https://www.econbiz.de/10011283713
Saved in:
7
Activating consumers for better service coproduction outcomes through eustress : the interplay of firm-assigned workload, service literacy, and organizational support
Mende, Martin
;
Scott, Maura L.
;
Bitner, Mary Jo
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10011690548
Saved in:
8
Self-service technologies
Ostrom, Amy L.
;
Bitner, Mary Jo
;
Meuter, Matthew L.
- In:
E-Service : new directions in theory and practice
,
(pp. 45-64)
.
2002
Persistent link: https://www.econbiz.de/10001812849
Saved in:
9
Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
Saved in:
10
Moving forward and making a difference : research priorities for the science of service
Ostrom, Amy L.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
; …
- In:
Journal of service research : JSR
13
(
2010
)
1
,
pp. 4-36
Persistent link: https://www.econbiz.de/10003959014
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->