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Meta-analysis of cultural diff...
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Magnusson, Peter
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Zdravkovic, Srdan
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Singh, Nitish
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Involving customers in new service development
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Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
OLC EcoSci
44
RePEc
10
Other ZBW resources
5
USB Cologne (EcoSocSci)
1
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1
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
Women entrepreneurs in sub-Saharan Africa : an institutional theory analysis from a social marketing point of view
Amine, Lyn S.
;
Staub, Karin M.
- In:
Entrepreneurship and regional development : an …
21
(
2009
)
2
,
pp. 183-211
Persistent link: https://www.econbiz.de/10003844277
Saved in:
3
Croatia : a country "created from God's tears"
Zdravkovic, Srdan
;
Amine, Lyn S.
- In:
Thunderbird international business review
49
(
2007
)
4
,
pp. 445-473
Persistent link: https://www.econbiz.de/10003541127
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
Saved in:
6
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
7
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
9
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
10
Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
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